What it does
Lavender is an AI sales email coach for SDRs, AEs, and sales teams. It does more than tweak copy - it scores emails, helps reps personalize 1:1 outreach faster, and gives live coaching inside the inbox. Ora is now part of the brand too, but the core product story is still the Email Coach.
Plans
Basic free forever
from $27/month billed annually
Access
There is a 7-day free trial with no card required, and it includes integrations. Basic is free, Starter is $27/month billed annually, Individual Pro is $45, and the Team Plan is $89/seat/month.
Screenshots
Usage examples
An SDR writes an email and sees what hurts the reply rate right away
Lavender surfaces Email Score, message length, mobile readability, and other guidance directly inside the inbox. That is much better than sending first and guessing later why the email underperformed.
DocumentationFaster personalization using recipient context
The Personalization Assistant pulls in recipient context and helps reps build a usable intro and value prop faster. That is especially useful when a seller does not want to spend ten minutes on every first-touch email.
DocumentationTeam coaching based on real emails
For sales leaders, Lavender is useful not only as a rep extension but as an analytics layer. It shows which emails and templates are actually working and where the team keeps missing the mark.
DocumentationApplication scenarios
Scenario: an SDR works inside Gmail or Outlook and keeps Lavender as a constant review layer. Before sending, they can quickly see where an email is too long, too generic, or weak on personalization.
Scenario: a sales leader uses Lavender to spot repeat issues across the team's emails and turn coaching from vague advice into concrete fixes on real messages.
