What it does
Synthesia is now sold as an AI Video Platform for Business rather than as a simple avatar generator. It brings create, edit, collaborate, translate, and publish into one workflow. It is strongest when video content needs regular updates: onboarding, internal training, support, and product education.
Plans
Basic Free - free entry into the platform
Starter starts at $29/month or $264/year, Creator starts at $89/month
Access
The pricing page currently shows Basic Free, Starter at $29/month or $264/year, Creator at $89/month or $804/year, and Enterprise via sales. Older pricing like $14 and $59 is no longer current on the public pricing page.
Screenshots
Usage examples
Employee training video
Build the video from a script, screencast, and avatar, then update it like a document. That works well for onboarding: if policy or UI changes, you edit the text and rebuild the video instead of recording from scratch.
DocumentationOne video adapted for multiple markets
Start with one script and turn it into several language versions. For product education and support, that is easier than running separate video production for every locale.
DocumentationApplication scenarios
Scenario: an L&D team keeps a library of training videos in Synthesia. When the product or process changes, they do not re-shoot everything - they update the script, scenes, and voiceover.
Scenario: a support or product marketing team creates one base video and localizes it for several markets. The biggest advantage here is update speed, not novelty.
